6 Innovative Examples of Technology in Marketing You Should Be Aware Of
Small businesses spend almost 700 billion dollars on new technology every single year.
Because a business willingness to put money into technology nowadays will have a profound have an result on on the success they experience in tomorrows outrageously impacted marketplace. This is particularly true when it comes to marketing efforts.
Over the last two a long time, weve seen first hand how tech has revolutionized the way we draw consumers to our products, tune their behaviors, and how new tools have leveled the playing container for businesses of all sizes. To celebrate the have an result on technology in marketing has had on the business landscape, our team has put together this text.
In it, we define 7 of the most impactful examples of technology in marketing.
1. Big Data
Big data is perhaps the biggest innovation in marketing weve seen technology carry us.
Data powers Internet of matters providers. It lets us get in-depth info approximately our customers in a range of facets. It in the end allows us to create products and experiences that connect with our market on unprecedented levels.
Small providers have benefited particularly from big data in that the insight they're going to now use allows them to create more triumphant products without guesswork. This reduces the volume of failed attempts at penetrating a market which is imperative to organizations with low cash flow.
Look no extra than the customized ads that pop up in your web browser to look an example of big data at work.
2. APIs That are Customizable
APIs (software programming interfaces) are what let brands visualize and analyze marketing data across all of their acquisition channels. The recent customization of APIs and their means to now service data from anywhere you are has leveled the playing container for small teams who were previously only ready to market across a limited number of channels due to personnel issues.
Now, without reference to how small a team is, they're going to tailor APIs to their ambitious marketing methods. This allows them to maximise assorted avenues of marketing effectually.
3. Virtual, Augmented and Mixed Reality
Allowing a shopper to experience a product from the comfort of their home used to be a technology in marketing pipe dream only seen in the movies.
Gone are those days.
Now through virtual reality handy on headsets like Oculus or HTCs Vive or through augmented reality handy on most cell phones, customers can stand up near and personal with many products earlier than acquire.
This innovation has led to more buyer satisfaction. It has also created more mobility for new products to make an impression on customers who in differently wouldnt have given such products a second look.
There is in any respect times a sale to be made, in any respect times a customer question to be answered, and in any respect times an opportunity to do business. In order to take wisdom of in any respect times nevertheless, you in any respect times need anyone in your team working.
That is till bots revolutionized the way we operate.
Through bots, users can now have anyone to chat with in your online page and ask questions to 24 hours a day, 7 days every week. These questions are in popular answered in full with customized responses. If they cant be answered, questions get directed to customer support with none effort on the part of users.
Beyond answering questions, bots have helped direct our customers experience on our web sites. Bots guide customers to content they appreciate and nudge them towards purchases without the want of a salesperson.
5. Mobile Devices
Mobile devices have taken eCommerce to levels that were formerly thought impossible. While eCommerce had been relegated to persons sitting at home on their computers, now, the area has a market in their pocket thanks to mobile.
Given that reality, marketers can take wisdom of unique tactics like SMS and MMS marketing. They may also tune a customers location and push them provides which are of high worthy to them frequently based on acquire prospects in their vicinity.
Mobile device marketing is a technology in marketing example that has created a more intimate relationship between businesses and consumers. The worthy of that relationship can not be understated.
6. Voice Computing
The next frontier in how users interact with businesses seems to be voice. Look no extra than Amazons Alexa or Googles Home as proof of that statement.
Through voice, users can seamlessly place product orders and inquire approximately every day provides. All of that in the end allows products to extra integrate into a households routine.
The worthy of that integration is immense.
Imagine being the product that the head of a household knows to ask for by call. That action, having your products call asked verbally over the course of years, could be a continuous reminder to all persons in earshot of what your product is and its importance to the family.
Wrapping Up Examples of Technology in Marketing
Technology in Marketing has revolutionized the way that many businesses engage with consumers. Beyond that, it has given smaller providers ways to simulate the productivity and visibility that formally only large providers were ready to procure.
Look no extra than the examples above, from tradition APIs to Voice Computing to look the present worthy technology in marketing has introduced to organizations and draw inferences on where were headed in the future.
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